Explore new visually engaging ways for the brand to feature product alongside ingredients in assets.

Objective: Elevate YourGoodSkin’s existing “flat lay” visual identity with the launch of the new Sleep Paste product. Communicate the hero key ingredients and brand colours.

Creative Solution: Eye-catching, ingredient-focused GIFs and stills where the brand colours are brought to life with clever reflections.

Credits:

Creative Leads: myself and Kelsey Freeman

Associate Creative Director: Emily Fleuriot

Art Direction: Kelsey Freeman

Photography: Kate Anglestein

Set Design: Elena Horn