About

Amelia Bowe is a Commercial Creative and Strategist based in Sydney, currently baking brands into mass consciousness as the Head of Campaign Strategy at NOVA Entertainment. Here she has shaped award-winning brand integration for the likes of Google, and crafted campaigns and partnerships for various major brands including Menulog, McDonald's, Qantas, Amazon, Netflix, Paramount+, Hahn, Cadbury, Petbarn, Woolworths, and the Australian Federal Government.

Before entering the world of audio, Amelia worked at Medium Rare Content Agency, contributing to custom publications like JONES (for David Jones) and You (for Priceline).

Amelia has also successfully worked as a Creative in London at Refinery29 and Vice Media, where she was most notably the Creative Director for the 18-month Dove X Refinery29 partnership, overseeing content creation for an international newsroom that spanned 15 unique publishers across four countries. During her time at Refinery29, Amelia also played a key role in launching global communication platforms and leading interagency campaigns for Walgreens Boots Alliance-owned brands.

Before her stint in London, Amelia worked as the Content Strategist and Creative for COTY Australia at Hyland Communications Agency (now Havas Media), earning recognition as a Creative Finalist at the B&T’s 30 Under 30 Awards in Australia.

And if we go back to where it all began, Amelia cut her teeth in journalism at Cosmopolitan Australia, covering a range of topics including beauty, body love, fitness, health, travel, lifestyle, and entertainment. She even did Vance Joy's hair and makeup for a photoshoot once - crazy times.

Outside of her professional life you'll find Amelia thrifting, travelling, and co-founding initiatives like Change The Channel where she advocated for more venues in the UK to showcase women’s sports on their televisions, garnering coverage from prominent outlets like the BBC, Vice, and ELLE.