Create an evocative brand world showcasing how nature can benefit mind, body & soul.

Objective: Create a brand video series which helps establish the Botanics’ visual identity, showcasing how nature can benefit mind, body and soul.

Creative Solution: Driven by the insight that their audience is seeking new ways to connect with nature, our approach used refreshing settings, told a powerful story, and brought the product to life through sensorial art direction.

Refreshing: to inspire the audiences’ greenery fix, we chose to shoot the videos in an accessible urban environment.

Meaningful: we created a purpose-driven character for each of the talent to help build the narrative, and to help the audience connect.

Sensory: the sensorial qualities of the products were brought to life through choreography as opposed to product application.

Each film can standalone, as well as work together to create a full length narrative in a variety of formats. Music was composed for the full length narrative to help bring each beat of the story to life.

Credits:

Creative Leads and Directors: myself and Sheena Brobbey

Associate Creative Director: Emily Fleuriot

Cinematographer: Nathalie Pitters

Art Department: Jennifer Kay

Styling: Chelsey Clarke

MUA: Polly Mercer

Hair: Maki Tanaka