Create a fresh visual identity for the brand’s new creative platform.

Objective: Bring to life Bourjois’ new ‘Let’s Play Beauty’ platform across social.

Creative Solution: Develop a visual identity for each new product launch and existing SKUs which bring to life the theme.

To do this, we integrated eye-catching colours and props associated with play across stills and video. The video format lent itself particularly well to playfulness.

Credits: Content strategy and creative direction with Creative Partner Emma Smithson.

Photography: Sevak Babakhani and Chris Jansen