We created a co-branded shoppable gallery for CYO to help the R29 audience reduce the complexity of their beauty routine during the festive season.

The gallery centred around tips and tricks given the R29 audience has a ‘hack’ mentality.

We also played to the multi-purpose benefits of products, knowing 74% of female consumers agree multi-benefit devices will become more popular in the future.

Read it here.

Credits:

Designer: Kelsey Freeman

Words: Elizabeth Bennett

Creative: Amelia Bowe