To help drive awareness of David Jones’ in store skin services and treatments, we teamed up with beauty expert Eleanor Pendleton to create a choose your own (skin) adventure style video with the help of interactive video platform Eko.

The creative had to be carefully mapped out to ensure a seamless user experience as each individual navigated through the video answering questions about their skin along the way, leading to their recommended bespoke skin service at the end. With 8 potential options, there was a skin service to suit every skin type, concern and need.

The video lived across the David Jones website, paid digital and social. To the right, you’ll see an example of a cutdown.

Credits:

Editor-In-Chief: Justine Cullen

Creative Director: Stephanie Huxley

Creative & Production Leads: Cassidy Loane & Amelia Bowe

Production: Morgan Zhang & Amelia Bowe

Videographer & Editing: Jack Birtles

Sound: Dan Clarke

Makeup: Filomena Natoli

Hair: Kieren Street