As part of the Refinery29 & Dove global partnership we worked with 15 other publishers across four countries (the UK, Canada, Mexico and Brazil), over 12 months.
During that time we amassed over 63M impressions and more than 6.3M engagements (and counting!), creating over 247 original story assets through one central hub — an agile London-based team dedicated to every phase of the partnership - from briefing, creation, execution, measurement and reporting. I was the Creative Lead across the entire project, overseeing every piece of content published from conception to execution.
In Canada we worked with Refinery29 CA, Cold Tea Collective and Best Of This Life.
These publishers created stories which explored what it’s like going through a second puberty while transitioning, representation in sustainability, living with chronic pain, relationships between mothers and daughters, and how these can all impact self-esteem.
It would be impossible to include all of the stories here, so these are a few of my favourites.
Refinery29 CA:
Beauty, Confidence And Growing Up In A Biracial Or Multiracial Family
Read the feature here.
Round Two: What It’s Like Going Through A Second Puberty
Read the feature here.
Millennial Moms Share Advice To Their Younger Selves
Read the feature here.
Conscious Beauty
Cold Tea Collective:
Inclusion In Sustainable Beauty
Read the feature here.
Conversations With Our Mothers On Beauty, Body Confidence And Self-Esteem
Read the feature here.
Reflections On Raising My Filipina Baby Girl
Read the feature here.
Best Of This Life:
Finding Joy And Confidence While Living With Chronic Pain
Read the feature here.
Refinery29 UK Credits:
Effy Okogba, Samantha Yu, Sohini Gogel, Devina Seth, Cate Sevilla, Catarina Barroso, Kirsty Macsween, Kyla Leigh, Tierney Cowap, Stacey Townley, Montse Tanús & Chemmie Squier.