Social media can be tough on young girls’ self-esteem for a multitude of reasons. From digital retouching , and comparison culture, to misinformation and a relentless news cycle – we want to help young girls (and women!) cultivate a happier, healthier relationship with social media, that can be a useful tool for connection and community.

To do this, in partnership with Dove, we created 3 impactful social-first tiles which featured motivating, relatable quotes from young activists on what they personally do to feel better when using social media. The captions combine their perspectives with expert advice on how people can curate their social media experience to focus more on things like community, empowerment and positivity – rather than comparing themselves to others or toxic gossip.

The advice included tangible actions people could take to curate a healthier, happier feed and aligned with the Dove Self-Esteem Project.

Check out the content on social media here, here and here.

Editorial Director: Cate Sevilla

Creative Direction: Amelia Bowe

Photography: Poppy Thorpe

Psychologist: Kate Hogan

Activists Featured: Sophia Kaur Badhan, Amy & Ella Meek of Kids Against Plastic, Kim Mamhende