Let data write the script and create a series of how-to videos based on search insights.

Objective: Work alongside renowned Makeup Artist and Max Factor Ambassador, Liz Kelsh, to relaunch Max Factor after the COTY acquisition with content that resonates with their consumer.

Creative Solution: Let data write the script and create a series of how-to videos based on search insights.

Credits: End-to-end creative

Videography by Mitch Payne