A year long content partnership with Australian style icons to drive relevance and buzz around classic shades, including the creation of a bespoke pack.

Challenge: Make OPI’s hero shades relevant all year round while also generating hype around new releases.

Creative Solution: A year long content partnership with Australian Style Icons Tash Sefton and Elle Ferguson of ‘They All Hate Us’ to support hero shades and collection launches in an accessible yet aspirational way.

To inspire the audience and drive deep engagement, the pair created seasonal fashion blogs centring around pairing polishes to different outfits.

To celebrate the partnership and drive excitement about classic shades, we launched a bespoke pack, including the recommendation to have an ‘add polish to cart’ function on their e-commerce when people were purchasing garments.

Credits: Ideation, Creative Direction and assisted with Partnership Management. I also assisted with activating across social channels alongside Emma Smithson and Emily Waight.

Bespoke Pack design: Tianna Dimare