Create an emotionally-driven online video series to promote the extended foundation shade range.

Objective: Promote the extended range of Lasting Finish Breathable Foundation (comprised of 16 shades) and help the audience find their shade and convert them online (the new shades were only available online).

Creative Solution: Create an emotionally-driven online video story content series featuring a cast of 16 diverse local influencers and street talent.

Alongside these stories, we created an online shade finder using the Instagram Story and Facebook Carousel formats.

Credits:

Assisted Liz Steel with Creative Direction, Styling, BTS Photography and Social Activation.

Videography: Mitch Payne