To help create awareness around the versatility of Schwarzkopf LIVE and got2b products, we created social-first assets around the Hairoscopes You’ll Need This Month.

We tapped into Refinery29’s popular horoscope illustration format which resonates with our audience to shine a spotlight on the hair possibilities with these brands.

Creative Lead: Lydia Raghavan

Creative Direction: Amelia Bowe

Illustration: Natalia Bagniewska