A series of comedy shorts bringing the ‘Don’t Sweat It’ product promise to life in an unexpected way.

Here are a few examples of the assets we created.

Objective: Create an unconventional, lighthearted foundation campaign to entertain their audience for the launch of Soap & Glory’s new Kick Ass Foundation and bring to life the ‘Don’t Sweat It’ product promise.

Creative Solution: We teamed up with comedian Stevie Martin to create a social-first campaign which centred around the ‘don’t sweat it’ moments in life.

These relatable and self-deprecating comedy shorts resonated with the Soap & Glory audience and brought the product promise to life in an unexpected way.

*The client added their own graphics.

Credits:

Creative Lead: myself and Kelsey Freeman

Associate Creative Director: Emily Fleuriot

Script: Stevie Martin

Videography: Ed Andrews

MUA & Hair: Scarlett Burton

Styling: Amy Albertine Andrew