An engaging, lighthearted Instagram Story video series helping the audience choose Christmas gifts for family and friends.

Here are a few examples of the assets we created.

Objective: Launch the new Soap & Glory Christmas gift sets in an engaging, lighthearted way, knowing that gifting is a source of anxiety for their audience.

Creative Solution: Create an Instagram Story video series which helps the audience to easily choose gifts for friends and family based on key audience personality types and the names of each gift set.

Over 3-4 frames, we were able to showcase what was included in each gift set and integrate the personality type with relevant props.

Credits:

Creative Lead: myself with Kelsey Freeman

Associate Creative Director: Emily Fleuriot

Art Direction: Kelsey Freeman

Designer: Kelsey Freeman

Videography: Casey Joy