We created a co-branded shoppable gallery to introduce the new Soap & Glory ‘star gift’ to the R29 audience during the Christmas period.

With 24% of Gen Z and 27% of millenials self-gifting around the season, we positioned the gift sets as must-haves for themselves, friends and family, highlighting the quality and value for money.

Read it here.

Credits:

Designer: Olivia Santer

Words: Elizabeth Bennett

Creative: Amelia Bowe